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Calling all earthlings: Climate change communications may as well be from aliens, by Bruce Melton

By April 30, 2013September 19th, 2015in-depth and Popular Press, Messaging, Psycho, Solutions

Relative to most of the 20th century, Austin’s January highs and lows were not 2.9 and 1.4 degrees above normal, but 9.9 and 10.4 degrees above normal!

(First published on The Rag Blog, April 25, 2013. http://theragblog.blogspot.com/2013/04/bruce-melton-calling-all-earthlings.html )

AUSTIN — Average temperatures have risen rapidly at the Austin reporting station since the turn of the century but the National Weather Service’s 30-year average “normal” temperatures show little of this change yet. Average April highs and lows have risen 3.5 and 5 degrees respectively. The average August temperature has risen 5 degrees and the average January high and low has risen 6 and 9 degrees respectively.

Because the National Weather Service’s 30-year averaging procedures mask this recent rapid warming, a valuable tool in climate change communications lies unused.

We earthlings who are not climate scientists do not have the telepathic powers necessary to understand how our climate is truly changing. Someone must tell us directly. Local temperature change is a prime example. We’ve heard a lot of “warmer than normal” since about the turn of the century, but when the details get broken down, accuracy falls behind.

(Link to original article)