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moral imperative

Advancing Beyond the Moral Imperative Challenge

By alternatives, Climate Reform, climate solutions, CO2 Removal and Sequestration, Legacy Policy, Messaging, Negative emissions, Psycho, Solutions, Strategy, Uncategorized

The “moral imperative challenge” is that thing where we feel it is our duty to create a fossil fuel extinction in order address climate change. This is something our climate culture has been striving for since about 1990. It is ingrained in our emissions reductions psyche and emblazoned across our foreheads. For a generation, emissions…

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