A never-ending string of stories is needed to move our society from a world of climate science disbelief to one of action. The stories must include two main focus areas: 1) communication of why we distrust climate scientists so much more more than any those of other sciences, and 2) Seven principles of communication of…
A study released today from George Mason University says that the place where America spends the most time outside of work, is doing virtually nothing to educate the public about the climate crisis. The study analyzed a hypothesis called "reinforcing spirals framework". The reinforcing spiral in this case is that knowledge of climate change tends…
