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strategy

How to Help: Communicate Wisely

By communications, Deniers and Delayers, Messaging, Myths, Psycho, Solutions, Strategy, What we can do

A never-ending string of stories is needed to move our society from a world of climate science disbelief to one of action. The stories must include two main focus areas: 1) communication of why we distrust climate scientists so much more more than any those of other sciences, and 2) Seven principles of communication of…

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What is Important and Why? A Zero-Warming Healthy Climate

By Abrupt changes, aerosols, alternatives, Climate Policy, Climate Reform, CO2 Removal and Sequestration, economics, Emissions, Negative emissions, Solutions, Strategy

For 24 years we have been attempting to implement climate reform, but because strategies are complex, controversial and inequitable, we have nothing to show for this effort save a near-failing carbon credit program in the EU. By giving ourselves permission to seek zero warming, we go beyond the failed strategies of the past into a…

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