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outreach

Maximizing Climate Change Outreach Post Extreme Weather

By Extreme Weather, Messaging, Psycho

This study uses 1,008 survey participants to evaluate where extra effort should be applied to leverage  increasing awareness in climate issues after extreme weather events. Extreme weather has already increased because of warming in some circumstances (including cold weather extremes) and experiencing extreme weather increases climate change awareness of individuals. This work suggest using extreme…

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Why Climate Science Communication is so Poor and Next Steps

By Psycho, Solutions, What we can do

The new discipline of global warming psychology tells that clear and concise communications of climate science can no longer provide the public knowledge needed to advance climate pollution policy. In 2013 alone, 13,000 papers were published about “global climate change” or closely related topics. How scientists interact with the public however has changed very little,…

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