What can we do as individual citizens that is the most meaningful of all climate change actions? How can we best use our time to create the biggest difference? This question has a very surprising answer. The 2016 Yale Program on Climate Communications poll Spiral of Silence is a short, simple “must read” for anyone…
Global warming psychology, this burgeoning new discipline of science that seeks to understand why we don’t trust climate scientists when we trust virtually all other scientists almost implicitly, is very clear in its findings: old science communications strategies have failed and we must use new techniques to communicate the climate change challenge. None of the…
A never-ending string of stories is needed to move our society from a world of climate science disbelief to one of action. The stories must include two main focus areas: 1) communication of why we distrust climate scientists so much more more than any those of other sciences, and 2) Seven principles of communication of…
This study uses 1,008 survey participants to evaluate where extra effort should be applied to leverage increasing awareness in climate issues after extreme weather events. Extreme weather has already increased because of warming in some circumstances (including cold weather extremes) and experiencing extreme weather increases climate change awareness of individuals. This work suggest using extreme…
A 30 page booklet by the American Psychological Association that helps us understand how behavior is ultimately responsible for this climate pollution mess we are in. Whether it is from $7 billion in climate change counter-movement funding (link) or sheer laziness, the results are the same. This booklet can give insights into why it is…
Published on Truthout.org March 13, 2013: Climate change messaging is changing these days. One only needs to look as far as the Sierra Club’s unprecedented encouragement of civil disobedience with the Keystone Pipeline to see this happening. The polls are telling us that some 70 percent or more of Americans believe the Earth is now…
This report says: “Environmental groups overlooked growing opposition to environmental protections among conservatives voters and, underestimated the rising force of the Tea Party, believing – wrongly, as it turned out – they could still somehow win over Republican members of Congress through insider grand bargaining.” It goes on to let Obama off the hook and…
