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Messaging

Merchants of Doubt Premieres in Austin: Melton to talk about $900 million annual climate change counter-movement

By Deniers and Delayers, Messaging, Psycho

(See more on the Drexel/Stanford research on the climate change counter-movement here.) Merchants of Doubt, A film by Sony Pictures and Robert KennerAustin Premiere and Lecture by Bruce Melton PE Inspired by the acclaimed book by Naomi Oreskes and Erik Conway, MERCHANTS OF DOUBT takes audiences on a satirically comedic, yet illuminating ride into the…

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Citizens, Energy Scientists, and Policy Advisors Beliefs About Global Warming

By Climate Policy, Deniers and Delayers, Messaging, politics, Psycho

Bolsen, Druckman and Cook have summarized the emerging discipline of global warming psychology rather well with this paper. Scientists and policy makers are more likely to believe than the public and more likely to believe that warming is caused by man. There is political influence in what liberals and conservatives believe about the existence of…

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Maximizing Climate Change Outreach Post Extreme Weather

By Extreme Weather, Messaging, Psycho

This study uses 1,008 survey participants to evaluate where extra effort should be applied to leverage  increasing awareness in climate issues after extreme weather events. Extreme weather has already increased because of warming in some circumstances (including cold weather extremes) and experiencing extreme weather increases climate change awareness of individuals. This work suggest using extreme…

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Society’s Grand Challenge: Global Climate Change (American Psychological Society)

By Messaging, Psycho, Solutions

A 30 page booklet by the American Psychological Association that helps us understand how behavior is ultimately responsible for this climate pollution mess we are in. Whether it is from $7 billion in climate change counter-movement funding (link) or sheer laziness, the results are the same. This booklet can give insights into why it is…

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Calling all earthlings: Climate change communications may as well be from aliens, by Bruce Melton

By in-depth and Popular Press, Messaging, Psycho, Solutions

Relative to most of the 20th century, Austin’s January highs and lows were not 2.9 and 1.4 degrees above normal, but 9.9 and 10.4 degrees above normal! (First published on The Rag Blog, April 25, 2013. http://theragblog.blogspot.com/2013/04/bruce-melton-calling-all-earthlings.html ) AUSTIN — Average temperatures have risen rapidly at the Austin reporting station since the turn of the…

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