Frank Luntz Flips – Original Climate Change Hoax Strategist Offers to Help Fight Climate Change After Nearly Losing His Home to a Firestorm in LA (See YouTube video of the Skirball Fire in Bel Air here.) The strategist that created the Conservative’s climate change playbook in 2002 has flipped. His house almost burned in a…
What’s the Big Deal With Climate Change? We all understand climate change is trouble. Even a really significant percentage of oil and gas professionals understand. Of a recent poll (2014) of 474 oil and gas industry insiders, 85 percent believed global warming was happening, 58 percent were either very sure or extremely sure, and 57 percent…
The “moral imperative challenge” is that thing where we feel it is our duty to create a fossil fuel extinction in order address climate change. This is something our climate culture has been striving for since about 1990. It is ingrained in our emissions reductions psyche and emblazoned across our foreheads. For a generation, emissions…
Fake News Reduces Climate Science Outreach Reported this month in EOS, the journal of the American Geophysical Union, Climate scientists are slowing their publicity of new discoveries. Inaccurate reporting, and reporting taken out of context are a scientists worst nightmare. In this day of fake news and radically divisive partisan reporting on climate science, the…
New Climate Culture Our climate culture of the last two or three decades, very bluntly, not working out . Yes, carbon emissions are decreasing, or at least they are not increasing as fast a they were or as fast as projected. Possibly, they are even decreasing. But the bottom line is that current warming…
What can we do as individual citizens that is the most meaningful of all climate change actions? How can we best use our time to create the biggest difference? This question has a very surprising answer. The 2016 Yale Program on Climate Communications poll Spiral of Silence is a short, simple “must read” for anyone…
The partisan divide over climate change is growing and the scholarly literature blames it on conservative political bias in the media. (Charmichael 2017, Dunlap 2016) Though this is not what we hear in the media, the reason we don’t “hear” this, is in itself the conservative bias in the media. (National Academies of Sciences 2017)…
Global warming psychology, this burgeoning new discipline of science that seeks to understand why we don’t trust climate scientists when we trust virtually all other scientists almost implicitly, is very clear in its findings: old science communications strategies have failed and we must use new techniques to communicate the climate change challenge. None of the…
A never-ending string of stories is needed to move our society from a world of climate science disbelief to one of action. The stories must include two main focus areas: 1) communication of why we distrust climate scientists so much more more than any those of other sciences, and 2) Seven principles of communication of…
(Author’s note: Although this report focuses on the 18 to 25 year age bracket, these things appear to include communications techniques that are ageless.) From the Grantham Research Institute on Climate Change and the Environment at the London School of Economics and Political Science we have a new detailed look at young people and climate…
A 30 page booklet by the American Psychological Association that helps us understand how behavior is ultimately responsible for this climate pollution mess we are in. Whether it is from $7 billion in climate change counter-movement funding (link) or sheer laziness, the results are the same. This booklet can give insights into why it is…
